Why “Need a Minute”?
It started as a thing friends said to each other at Lightning in a Bottle. When you need a beat to pull yourself together, you say you need a minute. It stuck, and pretty soon it was the whole crew's motto.
The company part happened in a cabin in Tahoe, while Mike and Zach were teaching Billy, aka chillbill, to DJ. Somebody asked the obvious question.
Why wait for someone else to book us when we can book ourselves?
So we booked ourselves. The first Polar Palooza was a renegade party in Big Sur in January 2018. Sixteen parties later, we still build every one ourselves.
Most summers a bunch of us also help run a lounge stage at Northern Nights, up in the redwoods.